Bally Flagship

Bally Flagship Store

After Bally chain was sold, New York architect Craig Bassam started the planning of a new Bally  prototype  shop  in Berlin. The interior is completely cladded with oak wood, the merchandise is displayed on white cubes lit from the ceiling. The customized spotlights were developed according to the ceiling-design and incorporate the proportions of the wooden slats. A control system regulates the light intensity in the shop and the cooler illumination of the side walls during the day.

Thorsten Seidel